The name Clone represents a brand identity split between two divergent realities; digital and physical. It is a multidisciplinary design practice producing time-based and interactive digital spectacles that seek to explore psychology, technology and surrealism. The process involves using any program, discipline, or technology to achieve unconventional aesthetics, interactions, and solutions. The digital media content ranges from animation to large multimedia audiovisual productions. It is the objective to create a spectacle in order increase a physical and digital audience.