Clone is a multidisciplinary design practice producing print, time-based and interactive mediums. The name Clone represents an identity split between two divergent realities; digital and physical. The work exists in between and often intersects with themes of psychology, identity, technology and performance.
The process involves using any program, discipline, medium or technology to achieve unconventional aesthetics, interactions, and solutions. It is the objective to create a spectacle on and offline within branding parameters, while maintaining and increasing an audience or following.